Back When the Movies were Big, and the Theatre was a Palace: Atlanta’s Fabulous Fox

My trove of movie memories was neatly packed, sealed, and hidden away in my mind, and it took a while to access them. I’ve grown so accustomed to the ease of home viewing, of DVDs, streaming video and Tivo, that I had nearly forgotten the thrill of the old-time movie-going experience.

Having grown up in Atlanta during the 60s and 70s, my most colorful movie memories center on the Fox Theatre, which opened in 1929. Originally intended as the Yaarab Temple Mosque, national Shriners’ headquarters, its flamboyant style is best described as Islamic with touches of Egyptian. When escalating costs jeopardized the project, William Fox stepped in and oversaw the completion of the building as his newest movie palace. The fanciful exterior is a wealth of onion domes, minarets, ornate tile work and arched colonnades.

The movie that stands out most clearly among the many I saw at the Fox was, strangely, a re-release of Disney’s Song of the South, truly a remnant from another world. I was with a group of fifth-grade friends, and it was the first time a parent had dropped us off at the theatre. Maybe the movie was chosen by that parent simply for its “G” rating. Had we been younger, we might have taken some delight in the singing, dancing, southern dialect-spewing animals of the Uncle Remus stories. We were mature enough to be uncomfortable watching wise and contented former slaves extolling the joys of life on the old plantation. (Because it is now generally considered a racially offensive film, it has never been released in its entirety on VHS or DVD.)

The movie wasn’t a good fit for us, but it didn’t matter, because the Fox Theatre was dazzling. Gilded opulence was everywhere, from the box office window, to the concession stand to the luxurious Ladies’ Lounge (no mere utilitarian restrooms for the Fox). The auditorium was vast and atmospheric, with nearly 5,000 seats. It resembled an enchanted courtyard from the Arabian Nights. Before the movie began, we marveled at the gradually darkening and slowly rotating twilight sky above, flickering with crystal stars and the occasional drifting, wispy cloud. Just before show time, the famous pipe organ rose from the orchestra pit. The second-largest theatre organ in the U.S., it filled the great space with the music of an entire orchestra, a variety of brass instruments and sound effects, such as thunder and lightning.

By the mid 70s, as potential movie-goers flocked to the suburbs, the Fox was struggling financially. Down at the heels and seedy, it had become the Blanche DuBois of movie palaces. The City of Atlanta, always quick to move on in the name of progress, proposed demolishing the theatre to make way for Southern Bell’s new headquarters. This plan awakened Atlantans, at long last, to the urgent need for hometown historic preservation. (The city’s once-magnificent Terminal Station, designed in the Spanish Mission style by the architect of the Fox, had been torn down in 1972.)

Perhaps because so many Georgians clung to their own unforgettable memories of the old theatre, the Save-the-Fox campaign gained support quickly. The building was not only saved, but eventually fully restored. It now serves as a popular concert venue, with a film series every summer, complete with organ sing-a-longs. The historic old girl looks better than ever. Blanche has bucked up, gone through rehab, become fit and healthy. An active, happy grandmother, it looks as though she has many good years ahead.

My daughter has never been to the Fox.  My husband hasn’t either, although he and I have eaten dinner across the street at the Georgian Terrace, while crowds flocked to a performance of Celtic Woman. I hope we can catch a summer movie at the Fox this year, so H & D can see that magical, indoor amethyst sky.